Glossary

Plain-language definitions of the terms you'll meet across Evidano.

This page explains, in plain language, the research terms you'll meet across Evidano.

AI Accuracy (Calculate AI Accuracy)

A Pro check of how reliably the codebook was applied to your data.

Codebook

The structured set of themes → sub-themes/codes (ideally each with a description) used to label your data. See Build a codebook.

Coding / Labeling

Tagging each excerpt or row with the codes it expresses.

Co-occurrence

When two themes or codes show up in the same response. Looking at co-occurrence shows how topics relate and where tensions sit.

Co-occurrence network

A visualization of which themes appear together, revealing relationships and tensions.

CSAT

A customer-satisfaction score. A short question that asks how satisfied someone was, usually on a rating scale.

Deductive coding

Starting from themes or codes you already have (a framework) and applying them to your data. The opposite of inductive coding.

FGD (Focus Group Discussion)

A transcript with multiple participants. Evidano can auto-detect FGDs and handle them appropriately. See Analyze focus groups.

Frequency

How often a theme or code appears. Used to prioritize; shown in the codebook table and frequency charts.

Handoff

A built-in button that moves data from one workflow to another (for example Analyze transcripts, Analyze, Select Analysis).

Hierarchy graph

A visualization of how sub-themes/codes nest under themes.

Inductive coding

Letting themes and codes emerge from the data itself, instead of starting from a fixed framework. The opposite of deductive coding.

Insights / Synthesis / Summary

AI-written narrative that interprets the data. Insights = project-level headlines; Synthesis/Summary = section- or theme-level narrative.

Methodology

A named qualitative approach (for example Reflexive Thematic Analysis, IPA, Grounded Theory) you can attach to a document analysis.

NPS

A customer-loyalty score (short for Net Promoter Score), based on how likely people are to recommend you, on a 0–10 scale.

Overall analysis (spreadsheets)

The survey-wide dashboard that summarizes every column. Different from the per-column results page, which is the deep dive for a single question. See Analyze open-ended survey responses.

PII

Personal information that can identify someone, such as names, phone numbers, or addresses. Evidano can redact PII from transcripts.

Quote

A word-for-word excerpt that illustrates a code. Always verify quotes against the source document before using them in a report.

Report structure

For document analysis: how the report is organized — Themes + linked questions, Questions only, Themes only, or Questions + themes.

Respondent Name/ID

The column Evidano uses to attribute quotes to a respondent.

Response language

The language Evidano writes the report in (document analysis), independent of your data's language.

Segment

A group you compare results across — department, region, plan, cohort, rating band, or before/after. See Compare groups.

Segment comparison

Comparing your results across segments (groups) to see how answers differ — for example by department, region, or rating band. See Compare groups.

Segments / Column types (spreadsheets)

On Configure Column Types, columns are sorted into Numerical, Categorical, Text, Segments, Respondent Name/ID, or Not Analyzed, which decides how each is analyzed and visualized.

Share as Webpage

A Pro feature that creates a public, read-only link to an analysis.

SRT

A subtitle file format (.srt). Evidano can translate SRT files.

Sub-theme

A specific idea within a theme (e.g. "Confusing first screen"). Evidano uses sub-theme and code interchangeably.

Test mode vs Active (AI avatar studies)

Test records responses for free (for your own testing); Active collects real, charged responses. See Create your first AI Avatar Interviewer.

Theme

A top-level pattern or topic in your data (e.g. "Onboarding friction"). The main unit of a qualitative report.

Transcript

The written text of an audio or video recording. Create one with the transcription workflow, then analyze it. See Transcribe audio and video.

Wallet / Credits

Your pay-as-you-go balance for add-ons (transcription, translation, web data, live avatar interviews). See Plans, Limits & Credits.

XLIFF

A file format used for translation (.xliff). Evidano can translate XLIFF files.